The Alliance for Sustainable Built Environments
Creating a brand image through the effective combination of strategy and creative.

The Challenge

The Solution - Part 1

The Solution - Part 2

Results - Part 1

Results - Part 2
Even after several years, this group of diverse corporations with a single commonality (environmentalism as a business strategy) has a unique, distinct and recognizable appearance. The consistent use of illustrations builds the organization's top of mind awareness and brand recognition, and enhances its brand equity.